Bridge campaign reporting gaps with ChannelMix
Centralize and standardize campaign taxonomy and metadata for up-to-date analysis of campaign performance across marketing channels and platforms.
Standardize campaign tracking across ad platforms
- Add campaign metadata to your media datasets
- Pace campaign performance in real time
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There is a better way to report on your multi-channel marketing campaigns.
Link campaign performance data across your entire marketing ecosystem without relying on complicated naming conventions, spreadsheets or manual data stitching.
Clean up campaign names
Pace campaign budgets and goals
Easily share campaign progress
Create a single source of truth for campaign data
Goals, budgets and a common key to link them across platforms all that can be shared within your team or with external agencies.
Clean up messy campaign names
No matter how the campaign name is entered in the UTM or source platform, ChannelMix will clean up campaign names with a common key for holistic reporting.
Stretch your campaign budget farther
Spending too much on Facebook? Google Ads performing better than expected? Daily reporting lets you shift your budget where it will have the most impact.
Increase campaign effectiveness
Maximize return on ad spend (ROAS)
"It has been the best decision my organization has made to partner with Alight Analytics. They're a leader in the space and they serve as an extension of your internal analytics/BI team."
Our 90-Day Solution Guarantee
Your first 90 days include a managed proof of concept. If you're not totally satisfied with your analytics solution during that time, you can opt of your contract risk-free.